mattfels wrote:We still await your thoughts on how you would market the Hoosier State
Argumentative. Asked and answered.
No you haven't. You've just provided more of the kind of double-speak we've learned to expect from Texans, having put up with the Texan-in-Chief for the past 3 1/2 years
Let me rephrase the question: How would you persuade Mr. & Mrs. Hoosier to ride this train? Please refrain from insulting our intelligence. If you don't have a good answer, admit it and move on.
Let's see the backup for this claim: Quote:
is rarely on time
It will take more than a single data point. And gossip doesn't count.
Amtrak counts anything that's within 30 minutes of schedule as "on time." Additionally, from the passenger's perspective what matter's is the on time performance of the DAILY train from Indianapolis to Chicago. Three days a week that's the Cardinal. According to data compiled by Gene Poon, a San Francisco travel agent who is a knowledgable and unbiased source of information on Amtrak, for May the Cardinal's OT rate was 33% and the Hoosier was OT 48%.
http://www.on-track-on-line.com/forums/ ... afa396fd25
Admittedly, that may not equate to "rarely on time," but I wouldn't be too proud about bringing a "33" or a "48" on my report card home to Momma.
And haven't we addressed, and dismissed,the other questions? We have.
They're facts; they are part of reality. They can't be dismissed and they can't be ignored in developing a marketing plan. It would akin to marketing a drug and ignoring the possible unintented consequence, i.e. side effects.
Except for #5, which is a red herring. The cancellation of
an east-west train
on which IND was a midpoint
some twenty-five years ago
proves what exactly? (About Amtrak, that is.)
It's a statement about Indianapolis. Naptown had a full-service train (sleepers, diners, lounge), the National Ltd., that provided reasonably fast direct service to the major cities of the East Coast plus two important midwestern cities with convenient arrival and departure times and the train failed. In other words, Indianapolis did not support it. Neither did the other major intermediate stops, Columbus and Dayton.
That tells me that Indianapolis is not very receptive to train travel. Since the axing of the National Ltd., a new generation has grown up that has virtually no idea of what rail travel is about.
But we don't need to fear for the sake of the Hoosier State. Matt Fels can market snow to eskimos. We look forward to his enlightening us on how he would sell this "miserable little train."