gokeefe wrote:I agree. It makes no sense at all to lose passengers simply because of high food service costs which are being passed through in fares.
But the opposite is happening. Look at the last pdf link again, on pages 20 and 21, charts 3.3 and 3.4.
Reducing food service losses might make the train more profitable, or lose less money, but the lack of the diner is turning coach passengers away in larger numbers than it is attracting more sleeper passengers.
Silver Star ridership FY15 = 383,347; FY14 = 405,695; Loss over year = 22,348; (-5.5%)
Silver Meteor ridership FY15 =346,097; FY14 = 348,581; Loss over year = 2,484 ;(-0.7%)
On average, long distance trains ridership lost less than 1%. The Star lost 5%, the Meteor met the average.
Silver Star revenues FY15 = 33,108,142; FY14 = 34,557,675; Loss over year = 1,448,741; (-4.2%)
Silver Meteor revenues FY15 = 38,455,934;, FY14 = 38,499,563; Loss over year = 43,629; (-0.1%)
On average, long distance trains revenues loss 5%. The Star just beat the average, the Meteor almost broke even.
One would think dropping food expenses from sleeper fares on the Silver Star would cause an increase in sleeper ridership, which it did!
Silver Star sleeper ridership FY15 = 32,703 ; FY14 = 30,852; Gain over year = 1851; (+6.0%)
Silver Meteor sleeper ridership FY15 = 43,434 ; FY14 = 42,922 ; Gain over year = 512; (+1.2%)
Was the gain of 1,851 sleepers worth the loss of 22,348 other riders?
Silver Star sleeper revenues FY15 = 8,089,017; FY14 = 7,783,079; Gain = 305,938;(+3.9%)
Silver Meteor sleeper revenues FY15 = 12,057,773; FY14 = 11,807,364; Gain = 250,409;(+2.1%)
On average, long distance sleeper ticket revenues lost 5%. Both the Star and Meteor revenues were up.
We can also calculate the average sleeper revenue per rider using the data above:
For FY 2015
Silver Star = 8,089,017 / 32,703 = 247.35
Silver Meteor = 12,057,773 / 43,434 = 277.61
For FY 2014
Silver Star = 7,783,079 / 30,852 = 252.27
Silver Meteor = 11,807,364 / 42,922 = 275.09
So, in summary, the average Silver Star sleeper fares dropped $4.92 form FY 14 to FY15,
the average Silver Meteor sleeper fares dropped $2.52.
Was a savings of $4.92 on the average sleeper fares worth loosing the dining car?
Sometimes we miss seeing the entire forest while concentrating on looking at just one tree.
Is food service losses that one tree?
Maybe we should wait to see the data over an entire FY after the dining car change was made to the Silver Star to look at the data so closely, but I'm not seeing any significant savings to passengers with the data published so far.