SouthShore Freight billboard

This billboard is located along the Eastbound lanes of 80/94 after the I-65 interchange..Been a long time since I've seen a railroad advertise like this...






Note to others: Do not attempt to take photos while driving...like I did.

The South Shore wrote: Relieving highway congestion
- Since 1916

Hey, wait a minute. That highway wasn't there in 1916!


...stupid jokes aside, it's nice to see railroads advertising again. Even those corny "building America" ads the UP periodically runs...

If they were to give equal space on that billboard for a photo of the MU commuter equipment, the "relieving highway congestion" message would have a double meaning...

(...and byte: The Metra forum isn't the only one with many off-topic posts. NJT and SEPTA immediately come to mind as well. But do you pick on them? Nooooo... )

Thats true however I don't see NICTD doing something like this..

Having driven up I-94 around 130th street, where the South Shore crosses the highway, I know it can get quite congested with Indiana people driving downtown. I cannot for the life of me understand why NICTD doesn't hang a billboard advising motorists that the trains are easier to ride downtown, and the Hegewisch station is a mile to the east.

I've thought the same thing whenever I see it backed up.

How about this? "Well....at least We're moving"

PRRGuy wrote:How about this? "Well....at least We're moving"

Reminds me of the Metra billboard along the UP-NW line where it parallels the Kennedy Expressway near the Jefferson Park station: "On time? We are." That one's been there for as long as I can remember.

MikeF wrote: Reminds me of the Metra billboard along the UP-NW line where it parallels the Kennedy Expressway near the Jefferson Park station: "On time? We are." That one's been there for as long as I can remember.

Metra has a couple others on the south side. IIRC, there's one hanging on the MED Blue Island branch bridge over the northbound lanes of I-57 that says "Take the real expressway" or something similar, complete with an F40 painted on the sign (On an electric district bridge. Oh the irony.). There's another one on the RI over the Dan Ryan (right next to a rusty Rock Island bridge emblem), but I think it just says "The way to really fly."

Do not attempt to take photos while driving...like I did.

Do as I say, not what do?

I really like the idea of railroads advertising to the general (car addicted) public.

I suppose it would have been smarter to pull over and take the shot..

I just saw that billboard on my way to Michigan City to see the street running. The headlights and the ditch lights on the photo of 2007 were lit! That is probably one of the neatest advertisments I have ever seen. Those headlights sure catch your eye pretty quickly. The strange thing about that day was just after I saw this billboard with 2007 on it, I saw 2007 at sitting in the yard at Michigan City!

You beat me to the punch, I saw this sign at about 5am on the way to work one morning..