The story I got when researching it a year ago was management consultants came up with the idea as part of the branding exercise... they wanted a complete break from public image of the predecessor roads. There's also a school of thought that the blue was used to reinforce the “bluepint to profitability” slogan being used internally.
The original plan and early schemes went with an iron oxide brown, but that was deemed to be too close to PRR's colors. The shade of blue selected was something that hadn't been used by anyone else yet.
The reason for researching... we have Fallen Flag themes at Trainsim.com for members to choose, in addition to a rotating theme that changes three times a day. Quality Blue is in memory of Dave Edwards, one of our longtime moderators who passed away in 2023.
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