When commuters think NJ Transit these days, they think delays, overcrowded and broken down trains, trains smashing into Hoboken terminal...etc. I doubt at this point, public perception could be any lower. With funding reductions, service reductions, mismanagement, decaying infrastructure, and ridership increasing; New Jersey commuter train experiences are becoming more third world by the day. Perhaps, it is time NJ Transit thinks about a full rebrand to (re)ignite consumer confidence. The money it would cost to change a name and marginally improve customer experiences would pale in comparison to any infrastructure project, and could bring positivity and energy (think Virgin or Norwegian Air) to the increasingly downtrodden commuters who keep this economy going.
The name NJ Transit holds a spot near and dear to very little of the population, and the pragmatic name itself has no historical value.
Possible Names:
Jersey Central
Jersey Bahn
New Jersey Railway
NJ Overground
Just figured it would be worth a conversation because if it was a private corporation, they would have rebranded years ago.
The name NJ Transit holds a spot near and dear to very little of the population, and the pragmatic name itself has no historical value.
Possible Names:
Jersey Central
Jersey Bahn
New Jersey Railway
NJ Overground
Just figured it would be worth a conversation because if it was a private corporation, they would have rebranded years ago.
Double Track, Grade Separate, and Electrify America!