by Avro Arrow
efin98 wrote:There is such a thing, the myth that "any publicity is good publicity" is just that- a myth. Bad publicity hurt a hell of alot more than it helps,especially for a for-profit publically traded company like CSXT.You are still under the impression consignees care that CSX was fined. They don't. That makes no difference to customers--I'll wager few of them even know it happened.
It could happen, and has happened in the past to other companies who had alot of bad publicity- especially ones involving safety. It was already stated by another person that the money takes away from the company, and the additional revenues lost through the bad publicity will only multiply those losses. Just watch the stocks on the company, the people in charge sure are.I know, Norfolk Southern has declared bankruptcy and laid off thousands due to that incident in South Carolina.
Face it--CSX's customers will only care if their rates go up, which won't happen, either.