Why is SEPTA so stingy with their brand?

Discussion relating to Southeastern Pennsylvania Transportation Authority (Philadelphia Metro Area). Official web site can be found here: www.septa.com. Also including discussion related to the PATCO Speedline rapid transit operated by Delaware River Port Authority. Official web site can be found here: http://www.ridepatco.org/.

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JeffK
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Re: Why is SEPTA so stingy with their brand?

Post by JeffK » Thu May 16, 2019 11:07 am

BuddCar711 wrote:
NorthPennLimited wrote:(and [disn't] 1/2 of SEPTA's regional rail network used to be Reading?).
Here's the breakdown. It's essentially half by line count, although I think RDG was a bit shorter by distance (excluding of course discontinued lines like Quakertown/Bethlehem)

Former RDG: CHE, Fox Chase, Lansdale/Doylestown, Manayunk/Norristown, Warminster, and West Trenton

Former PRR: CHW, Paoli/Thorndale, Cynwyd (formerly Ivy Ridge), Media/Elwyn, Wilmington/Newark, and Trenton

I left out the Airport Line because its prior ownership is somewhat contorted plus it didn't carry passengers until after SEPTA took over commuter service.
Requiem for it's/its, your/you're, than/then, less/fewer. They were once such nice words with such different meanings...

Return to Reading Company Olney Sta
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Location: West Jersey & Seashore

Re: Why is SEPTA so stingy with their brand?

Post by Return to Reading Company Olney Sta » Thu May 16, 2019 4:51 pm

BuddCar711 wrote:I notice that too, in fact, those TrailPasses feature almost every other watermark, but they never have the Reading Diamond (and isn't 1/2 of SEPTA's regional rail network used to be Reading?).
Just speculation, but may be that the Reading Diamond symbol is actively used by the Reading and Northern.

ExCon90
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Re: Why is SEPTA so stingy with their brand?

Post by ExCon90 » Fri May 17, 2019 3:05 pm

I never thought of that, but the R&N certainly uses it--maybe they tracked down whoever inherited the rights and made the necessary arrangements.

BuddCar711
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Re: Why is SEPTA so stingy with their brand?

Post by BuddCar711 » Mon Jun 10, 2019 10:28 am

It's not just SEPTA. The rock band Chicago was originally called The Chicago Transit Authority until the actual CTA threatened to sue them (though IMO it was a dick move on the CTA's part because nobody would actually confuse the transit system to the band), so they shortened the name.

mcgrath618
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Re: Why is SEPTA so stingy with their brand?

Post by mcgrath618 » Mon Jun 10, 2019 10:58 am

https://rapidotrains.com/products/ho-sc ... nd-coaches

Well, I may have spoken too soon. The Comet Cars are back!

Backshophoss
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Re: Why is SEPTA so stingy with their brand?

Post by Backshophoss » Mon Jun 10, 2019 4:14 pm

Rapido did get a license from SEPTA to do that run of Comet II's. :wink:

R36 Combine Coach
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Re: Why is SEPTA so stingy with their brand?

Post by R36 Combine Coach » Mon Jun 10, 2019 8:50 pm

BuddCar711 wrote:
Mon Jun 10, 2019 10:28 am
It's not just SEPTA. The rock band Chicago was originally called The Chicago Transit Authority until the actual CTA threatened to sue them (though IMO it was a dick move on the CTA's part because nobody would actually confuse the transit system to the band), so they shortened the name.
Rumored that Mayor Daley was somehow involved. Either way, the self-titled album from 1969 is worth a listen.

And MTA can also get hard on trademarks, such as NYCT route symbols and bullet signs.
Since my friend continues to chain smoke nonstop, she is probably an Alco.

mcgrath618
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Re: Why is SEPTA so stingy with their brand?

Post by mcgrath618 » Mon Jun 10, 2019 10:38 pm

Backshophoss wrote:
Mon Jun 10, 2019 4:14 pm
Rapido did get a license from SEPTA to do that run of Comet II's. :wink:
I already reserved a set. It's too bad that my three Walthers have just tanked in value, but I'm happy to have high quality SEPTA models again!

jetfan
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Re: Why is SEPTA so stingy with their brand?

Post by jetfan » Wed Jun 12, 2019 6:29 am

R36 Combine Coach wrote:
Thu May 09, 2019 12:55 am
Is Island Modelworks of Long Island an official licensed SEPTA product? They produce shells, which can be assembled and completed by the customer, including decals. I could see this as a way of bypassing trademark/brand licensing, as the company supplies the shell (kit) with no logos or decals and the customer does the rest.
We are licensed with SEPTA and have a great personal relationship with them. If you noticed on our decals, they all say "SEPTA licensed product" on them. With that being said, the cars themselves do not require a license as the designs are not protected. I was told this years ago from someone at Bombardier that this was due to the fact to do so, would require making the designs available to their competition (something along those lines)

Backshophoss
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Re: Why is SEPTA so stingy with their brand?

Post by Backshophoss » Wed Jun 12, 2019 1:59 pm

The "License" is the permission to use SEPTA's logo and paint schemes on the models.
Otherwise it's a breech of the Copyright.

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