What hath BNSF wrought?! (New Logo/Paint Scheme)

Discussion related to BNSF operations. Official site: BNSF.COM

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Re: What hath BNSF wrought?! (New Logo/Paint Scheme)

Postby XBNSFer » Sun Mar 27, 2011 6:40 pm

Hopefully Buffet will buy the NS next, then merge it with BNSF and have the Atlantic, Pacific, and SANTA FE. Then they can re-introduce the Warbonnet, the finest paint scheme ever applied to a locomotive, which would be the biggest railroad marketing coup after...the AT&SF re-introducing the Warbonnet in 1989!

I don't understand the animosity towards the AT&SF, maybe it's just an inferiority complex or something. I mean, what did the BN ever do to make itself a railroad to admire? Their service was poor, and their infrastructure was still pretty backward even in the mid-1990s when I worked in the PNW. They still had non-bonded sidings in use (MOST of them, in fact) on the Wenatchee line running west from Spokane, WA (ex-GN) in the mid-1990s - nothing like moving trains into sidings at Restricted Speed as the 21st Century approaches! They would have essentially been bankrupt without Powder River coal due to all the employee lawsuits they had (NIHL and such), plus pollution issues (a BN employee/teacher at the NARRS in OP actually said as much), and they didn't invest in much of anything else. On the BN, if it wasn't a coal train, it got the old, worn out pieces of junk that had served its best years on coal trains for power. After the merger, some capacity improvements and modernization finally started to be done to parts of the BN OUTSIDE of the PRB, and new power finally started to show up on something besides coal trains. The BN-SF merger was a natural and necessary combination, as it allowed the two railroads to not be outflanked by the UP, which could offer both Northwest AND Southwest to midwest service, which neither ATSF or BN could do before the merger.

As for the new logo/paint, I quite frankly hate that the RR is called "BNSF," which doesn't even sound like a RR (like "CSX," another vomit-inducing RR name). It's a RR, it shouldn't have a name that makes it sound like a computer company or something. They need a better name for the RR more than a better paint scheme, but the two might be upgraded together...
GE, not EMD, makes the best locomotives now; has for over 20 years. Get over it.
XBNSFer
 
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BNSF Heritage Units - Matt Rose

Postby Gilbert B Norman » Sun Jul 28, 2013 12:34 pm

While it appears that the 'Search' feature is 'bad order' at this time, there is a possibility that this is being addressed elsewhere at the Forum. If that be the case, please accept my apology.

September TRAINS has a Q & A with Matthew Rose, CEO BNSF, LLC.

An array of topics are covered, but since TRAINS was first a railfan magazine, and has morphed towards a management magazine over the years, I guess there has to be a 'return to the roots' and this question was certainly such;

(TRAINS is wisely protective of their copyrighted material, but I believe the typed Brief Passage is within the scope of Fair Use)

Brief passage:

    Q: Will BNSF have heritage locomotives in its future?

    A: Probably not. If you go back to the Burlington Northern family you go back in the Santa Fe family, then the merger family: we did have a lot of different locomotive paint schemes.Then when I changed the name from the Burlington Northern Santa Fe to BNSF and we made the final change, we're going to let this settle in for a while and let the locomotives catch up with us.
Never say 'never'.
Gilbert B Norman
 
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