What hath BNSF wrought?! (New Logo/Paint Scheme)

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What hath BNSF wrought?! (New Logo/Paint Scheme)

Postby Joe » Mon Jan 24, 2005 7:09 pm

See for yourselves:
http://www.bnsf.com/news/articles/2005/ ... index.html

I seriously hope that they do not paint their locos like that. It's awful! CIGAR BANDS ALL THE WAY!!!! :P
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Postby arnstg » Mon Jan 24, 2005 7:48 pm

Nice decision! I've lost count on the number of various color and lettering schemes that are now in use. One more is great to make you really watch what's going by.

If you want uniformity, watch the UP with their Armor Yellow and see how enjoyable that is after seeing 25-30 locos looking the same.
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Postby AmtrakFan » Mon Jan 24, 2005 7:56 pm

It is the Ugliest thing around. Looks like UPS logo.

John
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Postby oregontrunkline » Mon Jan 24, 2005 10:06 pm

Yeesh . . . I'm guessing it's cheaper than the cigar bands.
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Postby emd_SD_60 » Mon Jan 24, 2005 11:16 pm

I sure hope they don't put that new logo on their locomotives...especially their SD40's... it looks seriously effed up. :P
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Postby Lehigh Valley Railroad » Tue Jan 25, 2005 12:47 am

Looks like a bad photoshop job.
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Postby Avro Arrow » Tue Jan 25, 2005 8:01 am

Obviously BNSF went back to 1990 in their steam-powered time machine (the one from Back To The Future) to get this horrible logo.

Horrible.
Avro Arrow
 

Postby RiverMP21 » Tue Jan 25, 2005 3:44 pm

ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly ugly :( :( :( :( :( :( :( :( :( :(
Michael Steinberg
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http://www.eldcps.org
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VH1's "I LOVE the 90's!"

Postby Komachi » Tue Jan 25, 2005 7:53 pm

Avro Arrow,

Actually, it looks more circa 1995... kinda fitting the 10th anniversary theme.

Has it been 10 years already? Sheesh, BNSF formed in '95, UP absorbed C&NW in '95... and I graduated from high school... I'm getting old!

BTW, is it me, or does that angled underscore seem kinda reminicent of Southern Pacific's "speed lettering" scheme?
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Postby txbritt » Tue Jan 25, 2005 9:59 pm

Wow, you graduated in '95 too? Cool!

That logo looks like crap, it looks slapped together.

It also denies any immediate recognition to the heritage of either the Burlington Northern, or to Santa Fe as they've dropped that from their name. Sure, we all know what it means, but will future generations?

Crap.

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Postby emd_SD_60 » Tue Jan 25, 2005 10:26 pm

I say we all go to www.petitiononline.com and start a petition voicing our opposition to this new logo... LOL

My two cents.
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Postby The S.P. Caboose » Tue Jan 25, 2005 10:45 pm

Looks kind of like BNSF was going for the DRGW speed lettering paint scheme. Unlike BNSF at least DRGW kept the color scheme at two colors.
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BNSF = ?

Postby Komachi » Tue Jan 25, 2005 10:57 pm

Well, I think future generations of railfans will know what BNSF stands for (how many of us know what B&O, WM, C&NW, PC or NYC stands for?), but the general public (read: non-railroader/railfan community) may not. That's something the "image" department should have considered.

Personally, I think the circle with the cross reading "Burlington Northern Santa Fe" (the infamous "cigar band?") was better. Maybe this will be a short lived thing? Maybe not. Guess we'll have to wait and see.
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Postby Avro Arrow » Wed Jan 26, 2005 12:28 am

Just call speed lettering what everyone else calls it--"italics." Image
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Postby TerryC » Wed Jan 26, 2005 8:27 am

I looks interesting and down right funny. I can hardly wait to buy one of these for my layout. IS THIS 1 BIG HOAX?
http://www.bnsf.com/news/articles/2005/ ... index.html
keep searching keep finding
HE! HE! HE! HE! HE!
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