Coors TV Commercial "We ship beer by train"

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Coors TV Commercial "We ship beer by train"

Postby rearedevice » Tue Oct 06, 2009 5:00 pm

New Coors Commercial shows --- A Yellow Denver Rio Grand F Unit pulling a train of boxcars across a very scenic trestle somewhere in the rockies "We ship beer by train to places like Buffalo Dallas San Fransico Ext." This is the first time in along time that a company using shipping by rail as a sales point. By the way DR&W is part of UP and F units on freights went out years ago
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Re: Coors TV Commercial "We ship beer by train"

Postby Otto Vondrak » Wed Nov 04, 2009 12:50 pm

rearedevice wrote:New Coors Commercial shows --- A Yellow Denver Rio Grand F Unit pulling a train of boxcars across a very scenic trestle somewhere in the rockies "We ship beer by train to places like Buffalo Dallas San Fransico Ext." This is the first time in along time that a company using shipping by rail as a sales point.


Here's the TV ad...

http://coors.com/#/ads/TV2

There's a fleeting three-second shot of four F40PH's from the now-defunct Ski Train operation. Though the units were decorated "Rio Grande," the railroad was not the direct operator. This is obviously a stock shot, the F40's were not hauling freight (Coors or otherwise). The engines in the ad are not traditional F-units.

By the way DR&W is part of UP and F units on freights went out years ago


Thanks for the update. ;-)
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Re: Coors TV Commercial "We ship beer by train"

Postby Jersey Jeff » Thu Mar 25, 2010 3:17 pm

IIRC, many years ago a competitor of Coors Light claimed that Coors shipped beer concentrate (whatever that means) from Colorado to Virginia by rail. Water was added to the mixture in Virginia and voila! Coors Light.
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Re: Coors TV Commercial "We ship beer by train"

Postby Cowford » Fri Apr 16, 2010 1:24 pm

Coors did, in fact, ship finished beer by tank car from Golden to a bottling plant in Elkton, Virginia in super-insulated stainless steel tank cars. Several years ago, that plant was expanded to become a brewery and the shipments stopped. If anyone's interested in shipping 20,000 gallons of beer, here's the link to lease the tanks: :-)

http://www.boxcarservices.com/PDF/bcsx- ... ankcar.pdf
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Re: Coors TV Commercial "We ship beer by train"

Postby RichM » Fri Apr 23, 2010 12:20 pm

Actually you have confirmed that it was beer concentrate that was shipped, that was my understanding as well, as my employer at te time supplied CO2 to Elkton for the packaging lines.
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Re: Coors TV Commercial "We ship beer by train"

Postby RailVet » Mon Dec 30, 2013 6:03 pm

Resurrecting an old thread, has anyone ever seen and photographed the locomotive at the Coors plant south of Elkton, VA? It's an EMD end-cab switcher of some type, either an SW9 (ex-SCL 172, ACL 680) or an SW8 (ex CRIP 831). Google Earth shows it to be deep within company property so getting a picture would be tough.
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